![]() “This new wrap contains a plastic layer to provide the necessary product protection, which means that it is not compostable. ![]() ![]() “We are signatories to the Wrap Courtauld Commitment and as such have demonstrated our commitment to using the most environmentally conscious materials which meet the needs stated earlier. ‘Wasted food is far more damaging to the environment than packaging’Īsked if the wrappers were compostable, a Weetabix spokeswoman told PN: “Weetabix takes its responsibilities to the environment very seriously and develops its packaging primarily to protect the quality, safety and shelf-life of its products – wasted food is far more damaging to the environment than packaging. According to Weetabix, the paper wrap was met with an overwhelmingly positive response, with more than 85% of feedback on the site being positive.Ī Weetabix spokeswoman said that the firm will be showcasing the research findings from the trial period on Weetabix’s Facebook page to show its fans “their voices have been heard”. More than 1,200 fans visited the page to share their thoughts on the new packaging. Weetabix turned to social media network Facebook to ask its fans about the development of the new packaging, when the product was trialled earlier this year. The wrap is made from kraft paper and has an inside PE layer.
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